Horta do Bem Project in Poor District of Bragança Paulista, São Paulo, Brazil
The main purpose of the Horta do Bem Project is to support emotional education through vegetable and flower planting activities for young people in the poor district of Bragança Paulista, where Sakata Seed Sudamerica Ltda. (hereinafter, “SDA”)’s headquarters is located. It also aims to train future professional agricultural workers. Brazil faces challenges regarding how children spend time outside of school, and children sometimes become involved in crime.
Through selling harvested vegetables and flowers, we expect the Project to have the side effect of diversified operating funds for NGO ECOA*1, which is the main operating body of the project.
In addition to already having donated to the project, SDA will continually provide support such as cultivation know-how, providing seeds free of charge, and introducing horticultural facility vendors.
The Project has already gained support from several other local corporations. Furthermore, support has been promised by Rede Globo, which is Brazil’s largest commercial broadcasting network company, and by the United Nations Educational, Scientific and Cultural Organization (UNESCO)*2. This recognition for the Project from public institutions shows high expectations from the general public.
We truly hope that the Horta do Bem Project provided by SDA together with ECOA will assist in the growth of many future agricultural workers and help eliminate poverty in Brazil. We believe that eliminating global poverty and realizing a better society will further grow the SAKATA Group.
1 ECOA (Espaço de Convivência e Aprendizado; Space for Coexistence and Learning) is an NGO that support children and students ages 6 to 15 years old in the poor districts of Bragança Paulista for environmental, social and professional educations. ECOA has conducted these activities since 2007. Rather than classroom work, it focuses on activities such as judo, Brazilian martial arts, dance, music, and painting. Currently, about 100 children are registered at the facility.
2 ECOA was one of 105 organizations that were selected for the Programa Criança Esperança (Children & Hope Program), which is a national social mobilization campaign promoted by Rede Globo (Brazil’s largest commercial broadcaster) and the United Nations Educational, Scientific and Cultural Organization (UNESCO) to receive financial supports for 1 year which is utilized for necessities of Horta do Bem project. The selected organizations support the rights of children and adolescents.